Consumer ABCs: Women’s Lifestyle

Condé Nast’s Vanity Fair and Tatler were the only two women’s lifestyle magazines to increase their print circulations in 2022. Both titles, however, saw 14% declines in digital circulation.

That is according to the latest consumer ABC data, which found that a small number of women’s lifestyle titles increased their digital circulations last year.

HELLO! (+13.1%), Vogue (+3.7%), Woman & Home (+3.1%), and Grazia (+2.2%) saw increases in digital circulation. Other women’s lifestyle magazines saw declines in digital circulation, led by Hearst UK’s Women’s Health (-34.2%).

Though Hearst UK’s Good Housekeeping remained the top women’s lifestyle magazine in the UK in 2022 with 356,603 readers, its digital circulation dropped 20% year-over-year as consumers emerged from pandemic lockdowns and spent more time outside the home.

Mediatel Connected has compiled the latest ABC consumer magazine data in the following table. To view the table, please login or and visit the Press app in Mediatel Connected to explore further.