Digital Cinema Media announces regional expansion

Barker and Lorenzini

Digital Cinema Media (DCM) is opening a regional office based in Manchester, as the UK cinema advertiser looks to grow its presence across the UK.

The new office will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.

Continuing to report in to DCM’s sales director, Davina Barker, Lorenzini will lead a core team of four, with the office officially opening its doors on 1 March 2018 in Manchester’s city centre.

“The regions represent an important part of the media business and we are looking forward to developing personal, long-term relationships with new and existing customers,” Barker said.

“There’s now a real sense of momentum for cinema and the expansion of DCM in this way marks the beginning of a new realm of opportunities for the cinema medium and our clients.”

Lorenzini added: “Being from Manchester, I’m really excited to be heading back home and to be spearheading DCM’s expansion into the regions.

“By having our own presence there we will have a core team that can be 100% dedicated to the promotion of the cinema medium and developing the best possible solutions in partnership with agencies and clients.”