Western Europe digital screen advertisers claim the greatest revenue share of the screen advertising market, although US screen advertising companies account for 87.9% of digital advertisement screens worldwide, reports Screen Digest and the Screen Advertising World Association (SAWA).
Screen Digest and the SAWA estimate the worldwide screen advertising market totaled $1.3 billion in 2003, rising by 7% over 2002, with Norway, Austria, the UK and Brazil also having noteable shares of the worldwide digital advertising screens.