Online scepticism ‘reaching fever pitch’

From Facebook’s admission that it miscalculated metrics and P&G’s call for more transparency, to The Times’ revelation that brands have inadvertently been funding terrorist websites, there have been a number of online blunders over the last few months.

With that in mind, how might these bombshells impact video advertising in 2017?

Newsline caught up with Bloomberg Intelligence media analyst Tal Smoller at Videoscape 2017 to hear what she thinks the big trends will be this year – and how the ad market is likely to shift.