More than a third of TV homes in the Asia Pacific region will receive digital signals in 2013, up from just 13% at the end of 2007, according to new research from Informa Telecoms & Media.
The 12th edition of Informa’s
Asia Pacific TV report shows that China overtook Japan as the biggest digital market during 2007 and will continue to increase in importance by accounting for more than half of the regions digital total by 2013.
Adam Thomas, author of the report, said: “China’s sheer size makes it the regions most eye-catching market, but there has been progress pretty much everywhere.
“At the end of last year the region had 75 million homes receiving digital signals. This is more than ten-times the 2001 figure and paves the way for even greater expansion over the next five years. Informa expects the number of digital homes to be approaching 250 million by 2013.”
The report forecasts that the Asia Pacific region will boast 676 million TV households by 2013, an increase of 229 million since 1995.
Thomas said: “With pay TV generating almost $50 billion and TV advertising worth a further $70 billion, the prospects for reward from the regions TV business are impressive by anyone’s standards.”
Ofcom’s digital television update for Q4 2007 showed that there were 524,500 net UK household conversions to digital television (DTT) in the period, following 361,700 additions in the previous quarter (see 524,000 UK Households Went Digital In Q4 2007).
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