Dina Roman joins Sharethrough as CRO

Native ad exchange Sharethrough has appointed Dina Roman as its new chief revenue officer.

Roman has held executive level positions at several global media companies, including IDG, Adap.tv and Brightcove, alongside leadership roles at Scripps, The New York Times, Discovery and Disney.

At Sharethrough – which saw native ad spend through its platform grow 80% year-on-year to $250 million in 2017 – Roman will be leading the company’s global advertiser sales team, which spreads across three continents.

“Dina is a pro, in every sense of the word, and we’re thrilled to have someone of her caliber join Sharethrough to help shape the next chapter of growth for programmatic native advertising,” said Dan Greenberg, founder and CEO, Sharethrough.

“Dina was everything we were looking for in our new CRO: a proven business builder, a programmatic ad tech pioneer, with diverse executive experience and firsthand empathy for both advertiser and publisher.”

Roman added: “I’ve always been drawn to companies that are the leaders in their lane and have helped the industry shape the future. Sharethrough represents an exciting new opportunity for me.

“In this world, the dynamic assembly and respectful delivery of advertising that native represents will undoubtedly play a larger role in the media mix; benefiting consumers, advertisers and publishers alike.”