Mediatel caught up with attendees at this year’s Dmexco – from senior and seasoned names, to ambitious new start-ups – to see what they think are the biggest digital marketing trends we should watch out for.
There’s plenty to think about – from the lure (and missteps) of AI; the deep-rooted concerns around transparency; the rise of in-housing; a complete re-evaluation of the audio space; Amazon and Netflix giving connected TV scale; and the rise of page personalisation and user experience.
In the short video, hear from Spotify’s Marco Bertozzi, IAB UK’s Jon Mew, MediaLink’s Nick Manning, Forward3D’s Supriya Dev-Purkaystha, Ezoic’s John Cole, Permutive’s Joe Root and Initiative’s Daniela Jessen.
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