The UK consumer businesses saw surprisingly buoyant advertising revenues in March, but this has not continued, according to the first half financial results of Daily Mail & General Trust (DMGT), which were released this morning (see DMGT Profits Dip 9% In First Half).
The company says that April proved to be a tough market for advertising, although May looks more encouraging.
“Generally the advertising market remains volatile and consistent improvement is still awaited,” DMGT said in the statement. “We still see no reason for any substantial improvement in advertising revenues over the rest of 2002 and have planned on that basis,” concluded the statement.
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