DMGT sees online ad revenues up as print declines

The Daily Mail & General Trust has seen its online digital advertising revenues increase 51% as its print titles have seen a -9% drop in the three months ending 30 December.

The company also reported revenues of £204 million, with circulation revenues down 6%. The strong performance of the MailOnline, which achieved a record 127 million unique browsers in January 2013, has ensured advertising revenues are in line with last year.

The Daily Mail has seen a price increase from 55p to 60p with the price of the Saturday edition and that of The Mail on Sunday remain unchanged.

Despite increased investment in digital products, DMGT’s profit margin for the quarter increased year on year due to the rationalisation of printing facilities that took place during 2012. Headcount reduced by a further 123 (3%) during the quarter to 3,719.