eBay is preparing a review of its £15 million media planning and buying account.
The company will start a formal pitch for the business at the start of next year, although it has already informed agencies of its plans to call a review.
PHD, which previously held the account, split with eBay in February after it moved most of its ad spend into digital and below-the-line channels.
However, it is understood that eBay is planning to increase its media spend and move back into above-the-line activity.
Earlier this week, eBay appointed the Aegis-owned Carat to handle media for its estimated £1.2 million pre-Christmas UK campaigns.
Digital agency Essence currently handles the auction site’s online planning and buying account (see eBay Hires Essence To Handle Online Planning And Buying Account).
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