EBU Does Not Want Single Mobile TV Standard

The European Broadcasting Union (EBU) has called on the European Commission to follow the principle of technological neutrality after it named DVB-H as the single standard for mobile TV in Europe.

The use of the DVB-H standard will be legally encouraged in the 27 member states following last week’s announcement, with the Commission saying that if necessary it will mandate the use of DVB-H in 2008 (see EU Names Mobile TV Standard).

In a statement, the EBU said that “public broadcasters believe that the pace of technological development precludes the adoption of any one standard for mobile broadcasting at this stage.

“They furthermore believe that it should be up to businesses to define attractive business models that will entice consumers to opt for the standard they like best”.

President of the EBU, Fritz Pleitgen (ARD/WDR), said “Technology alone will not decide the future of Mobile TV. New devices will not be attractive unless they can show what the audience wants to see.

“Europe’s audiences want outstanding content on all significant platforms. The unique, valuable and diverse content which Europe’s public broadcasters produce is a vital part of that offering.”

European Broadcasting Union: www.ebu.ch