Emap Hails Most Creative Ads Of All Time

Emap Advertising’s full marketing communications service, Emap2, has lifted the lid on what it claims are the top five creative adverts of all time.

The league table was compiled at the company’s Art of Engagement exhibition last week, which invited marketing directors, strategic planners and creative agencies to connect with the company’s brands and learn more about creative advertising executions (see Emap2 To Fuel Creativity Through Ad Seminars).

According to the findings, which were culled from the responses of those attending the event, The Guinness Evolution and VW Golf’s Singing in the Rain commercials tied in first place, while the Budweiser Wassup campaign grabbed second.

Honda’s Sounds Effects Choir commercial took third place, while Sony’s recent Bravia commercial, shot in San Fransisco and also featuring in a viral e-mail campaign, grabbed fourth (see Sony Bounces 20 Million Into Epic Ad Campaign).

Carrie Barker, sales director of magazines and Emap2, unveiled the top five, stating: “The results of the poll we held at the Emap2 event demonstrates the importance of creativity in developing successful and memorable advertising campaigns.

“All of the top 5 adverts are famous for capturing the imagination of their audience and effectively engaging their attention. At Emap2 our policy is ‘ideas first’, and we believe that staying true to creative ideas and keeping them at the heart of a campaign delivers excellent results.”

Emap: 01733 568 900 www.emap.co.uk