Enhanced TV Is Key To Networks’ Survival, Says Forrester
Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”.
“Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst Tim Grimsditch. “So, why is enhanced content so important? Because enhanced TV can provide companies with the premium content and new revenues that they desperately need. Indeed, terrestrial channels need to fight audience fragmentation, digital channels need additional revenues and pay-TV providers need a differentiator.”
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