Essence promotes Tim Irwin to CEO, EMEA

Group M’s Essence has announced that Tim Irwin will be taking on the position of chief executive, EMEA, which was vacated by Nick Baughan in November when he joined Facebook as director of agencies in the UK and Ireland.

Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.

“Essence has exactly the right mix of talent, business model, service offering, and client partnerships necessary to fundamentally move the industry forward in the months and years ahead,” said Irwin.

“I’m thrilled to have the opportunity to work with such an incredible team to help bring these elements together in ways that will change the way people think about what a data science-led agency can do to deliver value to consumers and drive growth for businesses.”

Christian Juhl, global CEO at Essence, added: “Tim’s deep knowledge of our business, our clients’ needs, and the operational and management expertise he has demonstrated since joining Essence make him the ideal person to lead us through our next phase of growth in the region.”