The number of banner adverts run on European websites has increased by 24%, up from 76,375 in November 2003 to 94,939 in November 2004, according to a new report published by Internet research group Nielsen//NetRatings.
Across Europe the number of online advertisers has increased by 11%, with the online advertising campaigns experiencing a 10% growth rate in November on a year on year basis.
Online auction company eBay tops the list of big-spending advertisers, running 432 campaigns during November in Germany alone. The advertisers in the top 15 come from a range of categories, including e-commerce, entertainment, travel, portals and online communities. The top 15 advertisement publishers are dominated by portals and online communities, with a third being UK sites.
Gabrielle Prior, European Internet analyst said: “There are now over 163 million Europeans with access to the Internet, representing a significant audience for advertisers. these results indicate a growing confidence in the values of targeting this group of people and an increasing importance of online in an overall advertising strategy.”
Top 15 Avertisers in Europe | |||
Rank | Country | Avertisers | Number of Campaigns |
1 | Germany | Ebay | 432 |
2 | France | PriceMinister | 121 |
3 | UK | Ebay | 91 |
4 | UK | Amazon | 84 |
5 | Germany | HUK24 | 66 |
6 | UK | The Daily Telegraph | 64 |
7 | UK | IBM | 56 |
8 | Austria | Ebay | 52 |
9 | UK | Channel 4 | 52 |
10 | Austria | Schlecker | 51 |
11 | France | Wanadoo | 47 |
12 | France | Expedia | 47 |
13 | UK | Zencudo | 46 |
14 | Spain | Repsol YPF | 46 |
15 | France | Microsoft | 46 |
Source: Nielsen/NetRatings, AdRelevance(I) Europe November 2004 |
Top Online Ad Publishers in Europe | |||
Rank | Country | Websites | Number of campaigns |
1 | Germany | Meine Stadt | 1106 |
2 | UK | Yell.com | 817 |
3 | Italy | Fuorissimo | 766 |
4 | Italy | Italia DVD | 488 |
5 | UK | MSN United Kingdom | 460 |
6 | Germany | T-Online Germany | 433 |
7 | Italy | Virgilio | 371 |
8 | UK | Find.co.uk | 341 |
9 | UK | Tiscali United Kingdom | 326 |
10 | Italy | Free Online | 320 |
11 | Denmark | Alt om Kobenhavn | 297 |
12 | France | Portail Express | 287 |
13 | UK | UK Shopping city | 275 |
14 | Germany | MSN Germany | 270 |
15 | Sweden | Aftonbladet | 252 |
Source: Nielsen/NetRatings, AdRelevance(I) Europe November 2004 |