European LCD TV Sizes To Increase

Japanese manufacturer Sharp has said that the average size of an LCD TV in a European home is set to rise in the next ten years, potentially reaching 60 inches by 2015.

Tommaso Monetto, Sharp product manager Aquos LCD TV, said: “The growth in the popularity of larger screen TVs is underlined by the fact that last year our most popular range was the 42-in.

“Although we have seen a growth in sales of 46% in this range since January 2006, this has now been eclipsed by the 46-in range in 2007 – sales of which have shot up a whopping 150%.”

Mike Gabriel, head of marketing and communications for Sharp Electronics (UK) Ltd, said: “With the onset of the digital switchover, there is an increasing desire to harness the technology available on the high street.

“More and more people are seeking to make the most out of their digital TV’s potential and are using new technology available to do this. Developments such as High-Definition (HD) broadcasts and Blu-ray technology are allowing people to sit close up to their TV screens and experience cinematic quality in the comfort of their own living room.

“Big screens are no longer for just shop windows or shiny office receptions. The demand for HD-ready 1080p picture quality in the home has led to an increase in both the affordability and availability of larger TVs.

“People can now expect a home cinema experience from their TV and technology that was once associated with the rich and famous is now accessible to homes across the country.”

Sharp: www.sharp.co.uk