Ex-Inskin boss joins Mapp Media as non-exec director

Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.

Doyle joins Mapp after nearly a decade as CCO at Inskin Media and in his new role will be advising on all commercial facets of the business with a focus on best practice, operational cohesion, and customer relationships.

“I’m delighted to be joining Mapp at such an exciting time,” said Doyle. “I’ve found a business where my experience can really add tremendous value, and I can’t wait to get started on the new project.

“Advertisers are continuing to invest more heavily based on what the mobile medium is capable of, and innovative businesses like Mapp’s are central to driving that exploration.”

Nathan Warner, MD of Mapp Media added: “We are thrilled to secure Steve’s services to add some additional expertise to our board. We’ve had some great advice over the years from our investors, and with Steve’s appointment we’ll be able to cement this thinking whilst improving our relationships at both agencies and publishers.”

Mapp Media, which launch in 2013, works with over 150 brands across Europe and APAC.