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Facebook is UK’s top online display ad publisher in April

Facebook is UK’s top online display ad publisher in April

New comScore data reveals that Facebook was the top online display ad publisher in the UK during April.

Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%).

Mobile phone operators took the top two slots in the largest advertiser category, with O2 taking 1.9% of the total market, and T-Mobile taking 1.3%.

At the start of April, the IAB and PricewaterhouseCoopers revealed that UK online adspend grew 17.1% in 2008, to £3.4 billion (see UK online adspend grew 17.1% in 2008).

Top 10 UK online display advertisers, April 2009 
Property Total Display Share of publisher ad views Advertising exposed unique visitors (000)
Total Internet 58,104,615 100.00% 35,350
Telefonica 02 1,128,236 1.90% 29,231
T-Mobile 750,459 1.30% 28,715
Oneweek.co.uk 610,255 1.10% 25,150
Royal Mail Group 575,444 1.00% 12,190
Orange Sites 557,593 1.00% 26,483
Virgin Media 545,004 0.90% 26,984
Sky Sites 526,904 0.90% 25,849
British Telecom 394,958 0.70% 24,221
Microsoft Sites 379,732 0.70% 22,020
Camelot Group 321,979 0.60% 19,635
Source: comScore

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