FHM Launches Lifestyle Insider Awards
Emap’s flagship men’s magazine, FHM, has announced plans to run the FHM Insider Awards, showcasing lifestyle essentials for today’s 18-34 year old man.
The event will be sponsored by New Look as it launches its first ever menswear range and coincide with the retailer’s multimedia Autumn brand campaign, “The New Now”.
Voting will be driven through FHM.com, with awards including, Best High Street Brand, Best Designer, The New Look Style Icon, Car of the Year and Best Holiday Destination.
Commenting on the sponsorship, Hash Ladha, New Look’s marketing director said: “We are delighted to be working with FHM and partnering with them on the forthcoming FHM Insider Awards. it supports our strategy of raising the awareness of the New Look menswear proposition and the expansion of the menswear offer.
Rimi Atwal, FHM’s business director added: “This deal unites the UK’s leading men’s magazine with one of the most exciting names in high street fashion. It’s a perfect match with both of us committed to showcasing the very best in men’s style.”
In June, FHM, pushed its worldwide readership to an estimated 15 million, with the arrival of the publication in Sweden marking the 30th international edition of the magazine (see FHM Widens Readership With 30th International Edition).
The Swedish edition will have an initial print run of 150,000, and will be edited by Tobias Wickstrom, hitting the shelves at a special introductory price of 25 Kronor, or £1.82.
May also saw FHM International announce over £2 million worth of new international advertising deals, spanning seven of the flagship title’s international territories, including its first European cross-territory deal with Buena Vista International (BVI) (see FHM Grabs International Campaigns Worth £2 Million).
The FHM brand is one of Emap’s most exploited properties, with a wide-reaching print and online presence, as well as the recently launched FHM Music TV, giving the magazine a dedicated TV brand extension for the first time (see FHM To Tempt Readers With Music TV Extension). FHM Music TV is the first non-music Emap brand to be launched as a television channel, sitting alongside other Emap TV channels, Kerrang!, Kiss, Magic, The Box, The Hits and Q.
Emap: 01733 568 900 www.emap.co.uk