The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro.
The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said.
Last year was a record year for television viewing in France, despite the fact that advertising revenues finished down (see French TV Viewing Hits Record Year In 2001).
