FX To Air PVR Resistant Ad

Digital channel FX has apparently developed the first television advert aimed at retaining its message even when ad breaks are fast forwarded on PVRs.

According to a report in the Guardian, he 30-second advertisement is designed to retain its message when viewed at up to 12 times its normal speed.

The ad contains a single image on screen throughout its duration, with the creative team responsible for the advert saying that it will also remain entertaining at normal speed.

The report goes on to say that FX, a division of the News Corp owned Fox International, hopes the ad will be a step towards providing PVR resistant solutions for all advertisers.

The advert will be shown on FX on September 22.

News International: 020 7782 3922 www.newscorp.co.uk