Germany has consolidated its position as Europe’s leading internet market (see Germany Is Top European Internet Market) and around a quarter of the country’s users now access the web via cable or DSL broadband.
Internet usage remains more popular among the male fraternity with 59% of German men claiming to have gone online in the past 12 months compared to just 43% of women.
Germany was quick to join the broadband revolution (see UK Lags Behind Europe In Broadband Uptake) and the rise in the number of high-speed connections has resulted in an increase in the amount of time spent on the web. German internet users now spend an average of 60 minutes a day online compared to 56 minutes in 2002 and the average time spent online by daily web users has soared from 69 minutes to 87 minutes over the same period.