JACK Radio has launched this week, providing a platform for largely mainstream, and entirely female-only music.
The new station has been created by the same team who created Absolute Radio, and who are behind JACK fm, JACK 2 Hits, JACK 3 Chill and Union JACK.
The digital-only station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield. Subsequent high-profile appointments are also expected to be announced in due course.
In 2019 JACK Radio will also add new programming elements such as content from women’s sports and female comedians.
Another feature to the station will be its ‘Like a Version’ songs, which will broadcast a range of well-known tracks covered by female artists. JACK Radio will give emerging female artists an opportunity to have their voices heard.
[advert position=”left”]
“For decades, music lovers have enjoyed albums with titles such as Women of Rock, Women of Pop, Women of the 80s, Women of Soul,” said Ian Walker, co-CEO of JACK Radio.
“We believe that it’s time that these women had their own radio station – and we have conducted extensive research that supports this proposition too, with both men and women finding the concept favourable.
“At its core, JACK Radio is a showcase of women – firstly in music, but ultimately in comedy and sport too.”
The new proposition will offer brands and advertisers an opportunity to reach a larger audience of ABC1 men and women primarily aged 40+.
“While JACK Radio appeals to both men and women, it will undoubtedly result in a female skew, while Union JACK delivers a mostly male audience,” said Katherine Knapp, commercial content director at JACK Radio.
“This, combined with the fact that both stations target a more mature audience, means that we have an unrivalled opportunity for advertisers to speak to men and women of the same age range through our new national network and we feel it’s the perfect time to add airtime to our existing branded content offering.”
