Global Adspend To Grow By Average Of 4.8% Until 2006
Despite the ‘near-catastrophic’ year for the global advertising industry in 2001, the forecast is for a gradual rebound, with the ad market beginning to become more solid during 2002.
This is one of the findings of a new report from PricewaterhouseCoopers: Global Entertainment And Media Outlook: 2002-2006.
The research says that the global ad market will begin to gain strength in 2003 and show strong, single-digit growth during the 2004-2006 period. A compound annual growth rate of 4.8% is predicted between now and 2006.
