Global Country By Country 2003 Ad Forecasts From Initiative Media
Initiative Media‘s global, country by country advertising forecasts for 2003 are shown here in full for reference.
Reports on the UK figures can be found UK Advertising Forecasts From Initiative Media; global figures are Global Advertising To Grow 4.5% In 2003, Says Initiative and the US figures are US Adspend To Rise 3.5% In 2003, Says Initiative Media.
| 2003 Global Advertising Forecasts By Country (Revenue In US$000s) | |||||||||||||
| Television | Radio | Press | Outdoor | Cinema | Internet | TOTAL | |||||||
| Revenue | Change (%) | Revenue | Change (%) | Revenue | Change (%) | Revenue | Change (%) | Revenue | Change (%) | Revenue | Change (%) | Revenue | |
| EUROPE | |||||||||||||
| Austria | 447,667 | 1.1 | 149,871 | 1.0 | 1,060,776 | 0.1 | 134,300 | 1.4 | 9,245 | 7.5 | – | – | 1,801,859 |
| Belgium | 467,697 | -2.0 | 140,505 | 0.0 | 359,773 | 1.1 | 121,991 | 3.0 | 15,320 | 5.0 | 9,590 | 2.0 | 114,875 |
| Czech Republic | 226,141 | 4.0 | 35,391 | 3.5 | 176,954 | 2.0 | 31,192 | -9.6 | 2,249 | 15.4 | 6,598 | 15.8 | 478,526 |
| Denmark | 245,995 | 0.0 | 41,046 | 20.0 | 814,687 | -2.8 | 53,128 | 10.0 | 10,990 | 10.0 | 37,498 | 10.0 | 1,203,344 |
| Finland | 207,289 | 5.4 | 45,740 | 4.4 | 744,489 | 0.4 | 32,115 | 0.0 | 1,946 | 0.0 | 10,121 | 4.0 | 1,041,701 |
| France | 3,762,922 | 3.7 | 1,191,656 | 10.0 | 3,524,741 | 0.9 | 1,425,692 | 2.0 | 102,354 | 1.0 | – | – | 10,007,365 |
| Germany | 6,715,002 | -1.8 | 851,540 | -0.6 | 7,298,915 | -3.1 | 428,203 | -1.8 | – | – | – | – | 15,293,660 |
| Greece | 642,305 | 7.8 | 72,989 | 10.3 | 357,160 | 3.4 | 87,587 | -5.3 | 3,893 | -4.8 | 2,238 | 53.3 | 1,166,172 |
| Hungary | 348,000 | 8.8 | 60,000 | 7.1 | 312,000 | 5.4 | 88,000 | 4.8 | 6,000 | 0.0 | 16,000 | 33.3 | 83,000 |
| Ireland | 204,198 | 3.7 | 70,407 | 4.0 | 459,972 | -2.8 | 89,633 | 0.0 | 40,465 | 400.0 | 5,851 | -2.0 | 870,525 |
| Italy | 3,868,425 | 0.3 | 282,225 | -3.2 | 2,515,693 | -0.8 | 182,473 | 1.3 | 85,154 | 10.3 | 58,391 | 0.0 | 6,992,360 |
| Netherlands | 930,285 | 2.6 | 171,640 | 0.0 | 959,623 | -2.0 | 131,183 | -3.0 | 10,181 | 0.0 | – | – | 2,202,910 |
| Poland | 499,398 | 3.3 | 113,001 | 7.4 | 391,840 | -0.5 | 87,108 | 5.5 | 8,216 | -4.8 | 19,512 | 5.3 | 1,119,075 |
| Portugal | 281,641 | -3.9 | 34,062 | -5.0 | 130,213 | -10.0 | 69,680 | 0.0 | 3,503 | -0.2 | 3,893 | 3.8 | 522,992 |
| Russia | 880,000 | 35.4 | 80,000 | 14.3 | 670,000 | 15.5 | 420,000 | 20.0 | 6,000 | 20.0 | – | – | 2,056,000 |
| Spain | 2,098,665 | 2.0 | 481,044 | 2.0 | 2,252,981 | 2.0 | 275,682 | 2.0 | 42,147 | 2.0 | 49,838 | 2.0 | 5,200,357 |
| Sweden | 386,448 | 3.5 | 52,667 | 1.9 | 1,096,801 | 2.7 | 78,782 | 5.4 | 9,327 | 4.9 | 99,849 | 5.4 | 1,723,873 |
| Switzerland | 461,988 | 2.0 | 89,557 | 1.0 | 1,695,895 | 2.0 | 301,665 | 2.0 | 23,641 | 1.9 | 10,146 | 3.4 | 2,582,892 |
| Turkey | 375,000 | 25.0 | 55,000 | 22.2 | 345,000 | 16.2 | 65,000 | 30.0 | 10,000 | 25.0 | – | – | 850,000 |
| UK | 5,876,415 | 3.8 | 895,795 | 2.9 | 4,877,798 | 3.5 | 1,177,776 | 5.4 | 311,581 | 7.5 | 322,486 | 47.9 | 13,461,850 |
| AMERICAS | |||||||||||||
| Argentina | 610,330 | 23.5 | 62,188 | 18.9 | 536,009 | 21.4 | 40,202 | 28.2 | – | – | – | – | 1,248,729 |
| Brazil | 2,306,655 | 8.0 | 176,549 | 8.0 | 1,086,162 | 8.0 | 176,549 | 8.0 | – | – | – | – | 3,745,915 |
| Canada | 1,628,599 | 2.5 | 262,652 | 3.0 | 1,892,654 | 2.1 | 235,339 | 10.0 | 29,970 | 15.0 | 90,470 | 10.0 | 4,139,685 |
| Chile | 238,952 | 12.2 | 46,340 | 7.8 | 160,070 | 7.8 | 30,620 | 7.8 | 1,923 | 7.8 | – | – | 477,905 |
| Colombia | 278,794 | 2.6 | 171,027 | 2.6 | 236,912 | 2.6 | 41,204 | 2.6 | – | – | – | – | 727,937 |
| Mexico | 1,896,717 | 10.2 | 269,209 | 6.7 | 323,682 | 8.6 | 266,026 | 20.0 | 182,893 | 10.0 | 54,868 | 10.0 | 2,993,394 |
| Peru | 79,560 | 2.0 | 20,400 | 2.0 | 67,320 | 2.0 | 25,500 | 2.0 | 6,120 | 2.0 | – | – | 198,900 |
| US | 52,862,306 | 3.9 | 3,060,042 | 4.0 | 41,644,168 | 3.2 | 2,225,609 | 2.2 | – | – | 2,781,000 | 0.0 | 102,573,125 |
| AUSTRALASIA / ASIA-PACIFIC | |||||||||||||
| Australia | 1,420,898 | 3.0 | 381,472 | 3.0 | 1,892,217 | 3.0 | 139,607 | 3.0 | 40,715 | 3.0 | – | – | 3,874,908 |
| China | 21,639,825 | 20.0 | – | – | 5,364,405 | 20.0 | – | – | – | – | – | – | 27,004,230 |
| India | 813,798 | 8.7 | 50,114 | 18.0 | 1,075,551 | 5.5 | 116,714 | 6.0 | 3,061 | 2.0 | 11,633 | 20.0 | 2,070,871 |
| Indonesia | 1,352,153 | 20.0 | 47,425 | 20.0 | 371,028 | 10.0 | – | – | – | – | – | – | 1,770,606 |
| Israel | 254,000 | 10.4 | 113,000 | 6.6 | 655,000 | -0.6 | 71,000 | 1.4 | 4,000 | 33.3 | 5,000 | 25.0 | 1,102,000 |
| Japan | 16,728,689 | 0.6 | 1,562,235 | 0.0 | 12,342,410 | -1.2 | 2,105,499 | -5.0 | – | – | 698,709 | 5.0 | 33,440,543 |
| Lebanon | 40,000 | 0.0 | 5,000 | 25.0 | 26,000 | 8.3 | 19,000 | 5.6 | 2,000 | 0.0 | – | – | 92,000 |
| Malaysia | 279,519 | 15.1 | 34,743 | 6.1 | 523,770 | 13.1 | – | – | 4,211 | 39.1 | – | – | 842,243 |
| New Zealand | 257,477 | 3.0 | 101,010 | 2.0 | 397,108 | 1.9 | 16,835 | 3.0 | 4,456 | 0.0 | – | – | 776,887 |
| Singapore | 410,643 | 11.3 | 73,531 | -3.7 | 412,905 | 0.0 | 52,037 | 4.5 | 8,484 | 15.4 | – | – | 957,601 |
| Taiwan | 1,542,898 | 15.1 | – | – | 461,835 | -21.7 | – | – | – | – | – | – | 2,004,732 |
| Thailand | 864,444 | 15.0 | 151,111 | 20.7 | 360,000 | 15.0 | 55,556 | 10.9 | 13,333 | 6.5 | – | – | 1,444,444 |
| TOTAL | 134,431,736 | 6.1 | 11,502,184 | 3.8 | 99,877,517 | 2.6 | 10,898,486 | 2.2 | 1,003,378 | 10.6 | 4,293,692 | 4.1 | 262,006,992 |