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Global launches Fast Flex for bus advertising

Global launches Fast Flex for bus advertising

Advertisers are able to execute national bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.

Fast Flex gives advertisers the ability to create immediate high-street and community presence at speed and at scale across every city in the UK.

It further offers the additional benefit of greater date flexibility and peace of mind should there be further lockdowns, with campaigns guaranteed to be removed within 48-hours.

Ollie Deane, director of commercial outdoor at Global, said: “Advertisers have asked us to create a product that enables them to reach local and national audiences at speed, scale and with flexibility. But importantly, we also recognised the need to provide advertisers with complete comfort and protection should there be further lockdowns.

“Fast Flex delivers on all of this. At Global we remain firmly committed to continue creating market leading solutions for outdoor advertisers to reach audiences at scale across the UK.”

The announcement from Global comes as new figures highlight a continued rise in road traffic volumes and increased footfall in retail areas across the UK.

JohnAinley, MD, The Ark Media and marketing, on 04 Nov 2020
“Seems Global have gone back on thier word ?? Due to lock down I have asked to cancel a Christmas campaign booked in Nov but they won't ??( But you article says they want to work with future lockdown with fast flex). They say we have to pay for November up front then ( not the 30 days which was given when we booked it) I can use this space for Dec to March, the client has already booked Dec so what do i do with the Nov bookings ? Our client wants to advertise Christmas on the run unto Christmas as its a seasonal business, so advertising in Jan to March next year might help Global as its goes into the financial year, but won't help the client who has been forced to shut!!”

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