Guardian Media Group (GMG) has continued its radio expansion with the acquisition of Clear Channel UK’s radio sales division for an undisclosed sum.
The future of the advertising house had been in doubt following GMG’s £44.5 million purchase of Jazz FM, which accounted for about 52% of Clear Channel’s advertising sales revenues (see
Jazz FM Agrees To £44.5m Takeover By Guardian Media).
A spokesperson for GMG commented: “We are obviously planning some changes in the structure of our radio advertising departments and expect to be announcing plans later this month.” Guardian Media Group’s national radio sales for its Real Radio brand are currently handled by Chrysalis.
Clear Channel Radio Sales represents 63 local radio stations in 45 markets across the UK, as well as six regional digital franchises across the UK.
