Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced.
This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was no change in the percentage of searches performed via MSN search properties, while Ask search properties accounted for 3.14% of searches.
| Percentage of U.K. Searches Among Leading Search Engine Providers |
| Domain |
Jun-08 |
May-08 |
Jun-07 |
| Google Properties |
87.34% |
87.30% |
79.48% |
| Yahoo! Properties |
4.00% |
4.09% |
7.67% |
| Microsoft Properties |
3.72% |
3.72% |
5.74% |
| Ask Properties |
3.14% |
3.07% |
4.59% |
| Note: Data is based on UK Internet usage over the four week rolling periods (ending 30/06/ 2007, 31/05/2008, 28/06/2008). Note that the percentages for the search properties include the .uk and .com domains. |
| Source: Hitwise UK |
In the US, Google accounted for 69.17% of all searches in June. Yahoo! Search, MSN Search and Ask.com each received 19.62%, 5.46% and 4.17% respectively. The remaining 42 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.70% of US searches.
Search engines continue to be the primary way for internet users to navigate key industry categories in the UK. Comparing June 2008 to June 2007, the Online Video and Social Networking categories continue to show double digit increases in their share of traffic coming directly from Google (17% and 28% respectively).
A report from Efficient Frontier published in April showed that Google accounted for 77% of total search spend in the first quarter of 2008 (see Google Accounted For 77% Of Search Spend In Q1 2008).
Return on investment (ROI) on Google improved by 24%, click-through rates (CTRs) improved by 19%, and cost per click (CPC) rates increased by 11% in the period between Q1 2007 and Q1 2008, said Efficient.
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