Google Could Move Into Mobiles

Google could move into the competitive mobile arena with the launch of a phone specifically designed to include Google products, including its search engine and email service.

According to reports, the internet giant has already developed prototype handsets and has approached several wireless operators in the US and Europe, including T-Mobile USA and Orange.

It has also submitted a bid in the US government’s upcoming auction of wireless spectrum, which indicates it is looking at becoming a mobile network operator itself.

Unlike Apple’s iPhone (see Apple iPhone Gets US Launch Date), which is available through just one operator in the US, Google hopes that multiple operators will offer its phone.

Google has recommended that manufacturers build phones with technology that will support its applications, including a camera, built-in wi-fi, 3G networking and GPS.

The company’s move into the mobile phone market would give it the potential to broker ads on mobiles, replicating the success it has built online.

The Google phones are reportedly still in the planning stages and would not be available to consumers until next year at the earliest.

Google: 020 7031 3000 www.google.co.uk/