Google Makes Foray Into Mobile Arena
Search giant Google has revealed it is to launch a 34-strong global alliance of mobile and technology companies, which will create an open source operating system compatible across networks and handsets worldwide.
The company has agreed a deal with a host of companies, including T-Mobile, Motorola and LG, dubbed the Open Handset Alliance. Google said it would allow wireless operators and manufacturers to access a software package incorporating an operating system featuring Google search for mobiles.
Significantly, Google has signed China Mobile as one of its partners, giving Google access to one of the fastest growing markets in the world.
The company said the new Android operating system and user interface, expected to appear on handsets from the second half of 2008, would enable technology companies to start developing new applications for mobiles at a more rapid pace.
According to its founders, the alliance will create unprecedented benefits for consumers, developers and manufacturers of mobile services and devices, allowing them to customise new products featuring more user-friendly tools and capabilities. It is also promising it will be cheaper for consumers.
“This partnership will help unleash the potential of mobile technology for billions of users around the world,” said Eric Schmidt, CEO of Google.
“A fresh approach to fostering innovation in the mobile industry will help shape a new computing environment that will change the way people access and share information in the future.”
He added that the formation of Android was “more ambitious” than the launch of a Google Phone, which has been speculated in the press for months, and will lead to less expensive mobile devices featuring internet-rich applications and easier to use interfaces.
Rene Obermann, CEO of T-Mobile’s parent company Deutsche Telekom, said: “Google has been an established partner for T-Mobile’s groundbreaking approach to bring the mobile open internet to the mass market.
“We see the Android platform as an exciting opportunity to launch the robust wireless internet and web 2.0 services for T-Mobile customers in the US and Europe in 2008.”
Earlier this year, it was reported that Google could move into the competitive mobile arena with the launch of a phone specifically designed to include Google products, including its search engine and email service (see Google Could Move Into Mobiles). Apple’s iPhone launched in June (see Apple iPhone Gets US Launch Date).
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