|

Google Reports 31% Profit Growth

Google Reports 31% Profit Growth

Confounding analyst predictions, Google has reported 31% growth in quarterly profits and 20% growth in users clicking through to paid for ads.

The company reported profit after tax of $1.3 billion (£655 million) for the first quarter of 2008, with aggregate paid clicks rising by approximately 20% year on year, and 4% period on period.

In March, figures from research firm comScore appeared to show that the growth in the number of US web users clicking on Google ads was slowing.

Google chief executive Eric Schmidt said: “Our paid click growth is much higher than has been suggested by third parties.”

Google is also reported to be close to taking over Yahoo!’s web search advertising as part of its attempt at blocking Microsoft’s unwelcome $42 billion takeover bid.

Media Jobs