Google To Allow Keyword Bidding On All Search Terms

Online giant Google has announced that it is to allow keyword bidding on all terms typed into its search engine.

Beginning on May 5, Google’s trademark complaint investigations will cease to monitor or restrict keywords for ads served to users in the UK and Ireland, reports Brand Republic.

This will see the UK and Ireland move into line with the US and Canada, where Google has been operating the policy since 2004.

The move means that a user who types a trademarked brand name into the Google search engine will now see ads in the search results from rival brands, as well as the brand searched for.

This will increase Google’s advertising revenue and follows the recent news that the search engine has experienced recent a decline in click-throughs (see Google Clickthrough Growth Slowing).

Matt Brittin, director of Google UK, said: “We are making this change because we want to give users greater choices to help them make informed decisions.

“Advertisers are accustomed to the fact that users searching for their trademarked terms as part of a phrase may see ads from competitors.”

Google: 020 7031 3000 www.google.co.uk/