|

Granada Sees Forward Visibility As Revenues Rise

Granada Sees Forward Visibility As Revenues Rise

Advertising revenues at Granada were up by 14% in May, the company told a Merrill Lynch conference this morning. The group also said that there is now limited forward visibility, something which has so far been unavailable according to most media groups.

June will show revenue up 7%, with July rising 6%. The strong US upfront figures (see US Upfronts Outpace Even Most Bullish Expectations, Says Myers) have helped Granada, as 20-25% of revenue comes from the US.

The possibility of a merger with rival ITV group, Carlton Communications, before the 2003 Communications Bill is passed was also mooted by Granada. This may be allowed, as long as there is the segregation of an advertising sales house, said Merrill Lynch analysts.

Media Jobs