GroupM appoints Wignall, Humphreys to leadership in UK, EMEA

GroupM UK, WPP’s media-buying group, has made two new leadership changes to their UK and EMEA teams.

Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.

Wignall will be responsible for leading the strategy and day-to-day management for GroupM UK’s transformation and integration squad, while Humphreys will remain in London while overseeing GroupM’s EMEA markets.

Before joining GroupM, Wignall previously worked at Sage, Microsoft UK, and Westcon-Comstor, for the latter of which she served as their director of transformation.

Both have already begun transitioning into their new roles.

GroupM’s media agencies include Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as programmatic audience company Xaxis and addressable TV advertising specialist Finecast.