Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association.
The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006.
| UK Total Advertising Short Term Yearly Forecast |
| Total Display Revenue (£ YoY Growth) |
| 2006 |
9,593 |
-1.2% |
| 2007 |
9,872 |
2.9% |
| 2008 |
10,042 |
1.7% |
| Source: Advertising Association |
Last week, the Internet Advertising Bureau revealed that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier (see Ofcom Plans New Public Service Channel To Rival BBC).
Meanwhile, in January Merrill Lynch released an estimate forecasting 5.0% UK advertising growth in 2007, higher than the UK forecasts from both Aegis and Zenith (see 5.0% Ad Growth Forecast For UK In 2007).
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