Half Of Western European Net Users To Shop Online By 2004
Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce (see Festive Online Sales To Surge, Says Jupiter).
The forecasts show that the largest rise in average spending will between 2007 and 2008, whilst the biggest leap in online shopping penetration will occur between this year and next.
| Western European Ecommerce Forecasts | ||||||
| 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
| Buyers (million) | 70.2 | 85.6 | 98.9 | 110 | 119 | 126 |
| Penetration | 44% | 49% | 53% | 56% | 58% | 60% |
| Average spend/buyer | â‚Ź425 | â‚Ź479 | â‚Ź525 | â‚Ź591 | â‚Ź673 | â‚Ź776 |
| Revenue (billion) | â‚Ź29.8 | â‚Ź40.1 | â‚Ź51.9 | â‚Ź65.1 | â‚Ź80.3 | â‚Ź97.8 |
| Source: Jupiter Research, December 2003 | ||||||
Germany is expected to account for the largest portion of ecommerce revenues in 2008 at â‚Ź25.8 billion, followed closely by the UK at â‚Ź24.3 billion. Jupiter Research believes that travel products will continually dominate European consumers’ online shopping, accounting for â‚Ź33.3 billion or 34% of total online commerce spending by 2008.