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Harrods façade taken over by Louis Vuitton as part of OOH campaign

Harrods façade taken over by Louis Vuitton as part of OOH campaign
In brief

Louis Vuitton has taken over the façade at Harrods as part of a broader out-of-home (OOH) campaign.

Running from earlier this month through 13 February, the fashion brand has projected colourful designs onto the department store to celebrate the launch of its new collection from artist Yayoi Kusama.

Similar OOH advertisements are appearing at Piccadilly Circus Lights, Brompton Banner, and Knightsbridge Gateway.

In addition to Harrods, the campaign is underpinned by digital activity running across Vogue, Elle, Meta, Pinterest, TikTok and Snapchat.

Media planning and buying has been handled by Publicis Media Luxe.

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