Havas Market wins Brompton bikes

In brief

UK bicycle manufacturer Brompton has appointed Havas Market, Havas Media Group’s specialist digital commerce agency, as its strategic partner following a competitive pitch.

Havas Market’s remit will cover digital commerce strategy and execution for the bike maker.

It is the first account win for Havas Market since it acquired ecommerce consultancy Expert Edge and hired OMD’s Pedro Ramos as head of ecommerce in September.

Havas Market will be working across core markets, including, UK, USA, France and Germany, as well as key strategic markets in Singapore, Indonesia and Japan.