Advertising page volumes in the business-to-business (B2B) hi-tech publishing market decreased by 15.6% in November, according to the latest figures from United Business Media’s (UBM) CMP Media. Within this market, CMP saw a decrease in its volumes of 9.9%.
In the calendar year to November, the sector’s ad volumes dropped by 31.6%, whilst CMP fell by 21.3%. This reflects an increase in market share for CMP Media from 24.9% for the same period in 2001 to 28.6% this time.
CMP is hoping to move into the black for the fourth quarter, which should help UBM’s financial figures to improve going into 2003 (see UBM Buoyed By ‘Robust’ Trading Conditions).
