House of the Dragon premiere nets record 10 million viewers

News in brief

HBO’s House of the Dragon drew 9.99 million viewers across linear and HBO Max platforms in the US on Sunday night.

According to HBO, it is the largest audience for any new original series in its history.

HBO also stated the premiere “also marked the largest series launch on HBO Max across the U.S., LatAm, and EMEA, driving an unprecedented level of concurrent streams on the platform”.

Warner Bros. Discovery noted that Sunday night viewership for HBO series typically represents just 20-40% of the show’s total gross audience as more viewers watch on-demand at a later date.

The company is hoping to ride the wave of enthusiasm for House of the Dragon this fall as it heavily promotes the Game of Thrones prequel.

Game of Thrones also wrapped its strongest week on HBO Max to date, according to HBO, capping off a seven-week stretch of week-over-week growth in engagement leading up to House of the Dragon‘s premiere.