IAB Launches Search Help Centre For Advertisers
The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.
The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing issues such as intellectual property rights, trademarks and privacy.
The free resource also offers advice to help advertisers hire a search agency, covering every step from inviting agencies to pitch, listing the materials to ask for, the materials to make available and finally, the steps to hiring an agency.
The IAB search section is already home to the Search Handbook which was also produced by the council. Content came from a collaboration of Google, Microsoft and Yahoo!, plus a select panel of agencies and advertisers.
Guy Phillipson, chief executive of the IAB, said: “This is a world first. To see major players in the industry collaborating like this has empowered the IAB to produce an invaluable help centre for advertisers.
“It is a giant leap forward in the education process to help marketers make informed decisions about a relatively new form of marketing which places so much responsibility on the advertisers themselves.”
The IAB will be receiving industry feedback about the resource until 31 July 2008.
IAB: 020 8683 955 www.iabuk.net