In The Know To Launch Next Week

H Bauer is to launch new Women’s weekly title In The Know later this month, and will do so without selling ads in it.

Bauer has invested £10 million in the new magazine, which will offer topical news and lifestyle content. The launch campaign will include TV ads and outdoor and retail activity.

The publisher says that it will not sell ads in the new weekly until it has proved itself in the current competitive marketplace.

The title will be competing with magazines such as Closer and Reveal for a share of the BC1/C2 market and will be on sale every Tuesday for a cover price of £1, with next week’s launch edition on sale at a cut price 50p.

H Bauer yesterday gave away 1.7 million free sample copies of In The Know with Bella, ahead of its imminent launch, and will also be giving copies away with the Mail On Sunday.

Bauer has said that the magazine’s launch is the result of 18 months development and will lead to the creation of a new sector which stands apart from the traditional fare of celebrity and true life weekly formats.

As well as Bella, H Bauer also publishes the titles Spirit and Destiny, That’s Life and TV Choice, amongst others.

H Bauer Publishing: 020 7241 8000 www.bauer.co.uk