InSkin’s Fran Cowan promoted to marketing director

Adtech company InSkin Media has promoted Fran Cowan to the new role of marketing director.

Reporting into the company’s CEO, Hugo Drayton, Cowan will be responsible for InSkin’s global marketing and communications strategy. She will lead a team responsible for driving brand development, product marketing, internal and external communications and events.

Cowan joined the company in 2012 as marketing and communications manager. Prior to InSkin she was marketing manager at Specific Media and a founding marketer at MySpace International.

“Fran has done a fantastic job to position InSkin Media as a leading, innovative partner to the world’s most prestigious publishers, blue-chip brands and key agencies,” said Drayton.

“As InSkin continues its strong international growth the marketing challenge is ever more important. I am delighted that Fran will be leading InSkin’s marketing team.”

Founded in 2009, InSkin Media currently partners with more than 150 publishers working across 900 premium websites. Its offices span London, Hamburg, Sydney, Singapore and Hong Kong.

Commenting on her promotion, Cowan said: “It’s an exciting time to be at InSkin Media, as we continue to expand internationally and grow our reputation as digital brand advertising experts, at home and abroad.

“This is a great way to start 2016 and I’m looking forward to the challenges that lie ahead.”