InStyle Gets Online Christmas Gift Guide

www.instylemagazine.co.uk is launching an online Christmas gift guide, with visitors able to browse ten themed galleries, including Beauty Queen, Eco Warrior, Fashionista, and Man About Town.

Visitors to the site can then purchase many items online through links to the retailers.

Advertisers on board include Folli Follie, Crabtree & Evelyn, Crème de la Mer and Bobbi Brown.

Kirsten Price, publishing director, said: “At this frantic time of year, Instylemagazine.co.uk can ease the stress with its comprehensive Christmas gift guide.

“Our aim is to give visitors brilliant ideas that will suit a range of budgets and a heads-up on this season’s most stylish presents. We know that this will be a hit with both our users and our advertisers.”

At the same time, instylemagazine.co.uk is also introducing a Christmas party guide, which will build throughout November to include hair and make-up tips inspired by the stars and hot spots for partying.

The gift guide will be flagged heavily on the website’s homepage and in its email newsletters, as well as being promoted in the December issue of InStyle. It will be live on the website until just before Christmas.

A recent forecast from Forrester Research predicted that internet users in Europe will spend a projected €51 billion ($71 billion US dollars) online during the Christmas season this year, with the UK’s 27 million online shoppers expected to spend more than €700 each.

Earlier today, IPC Media published research which found that 71% of UK women go online every day, with the average woman having been connected to the web for six and a half years (see New Research Finds Women At Home On The Web)

The latest consumer magazine ABCs, for January – June 2007, showed that InStyle‘s circulation fell more than 18,300 copies year on year, leaving it with a total of around 178,700 (see ABC Results Jan-Jun 2007:Glamour Remains Top Of Women’s Monthly Sector).

IPC Media: 0870 4445000 www.ipcmedia.com