International Advertising Association UK Chapter elects VP marketing

Inskin Media’s chief marketing officer, Fran Cowan, has been elected as VP marketing at the International Advertising Association (IAA) UK Chapter.

Cowan was unanimously voted in by the IAA UK board, and will work with the international trade body’s multiple committees to build its brand in the UK, and drive engagement with its events programme and professional development resources.

“This is a really exciting year for the IAA,” said Cowen. “The global network available through IAA membership is second to none, and the programme of events is excellent.

“I’m looking forward to working alongside its dedicated committees to position IAA UK as an indispensable pillar for anyone working in the international media industry.”

Fredrik Borestrom, the president of the IAA UK Chapter, added: “Fran is an excellent addition to the IAA’s leadership team. We’re extremely lucky to have a marketer of her calibre in this role and have no doubt that she will make a valuable contribution to the UK Chapter’s growing reputation.”

Cowan will continue to work in her role at Inskin, where she leads the company’s global marketing and communications activities, and to serve on the IAA UK’s Professional Development committee.