IPA Conference To Address Future Of Media Measurement
The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.
The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between advertisers, media owners and communications agencies will affect the industry over the next five to ten years.
The morning session will concentrate on visions of the future by asking what media will exist, how they will be used and whether the media business will meet client needs. Speakers include Daniel Salem, commercial director at Viacom Brand Solutions, Mark Palmer, head of strategy at OMD and Melanie Howard, managing director of the Future Foundation.
The afternoon session will focus on the measurement tools needed to ensure a healthy media industry. Mindshare’s Sheila Byfield and Carat Insight’s Sue Elms will review the current situation and Roger Gane, managing director of Ipsos-RSL will look at the future of data capture.
Later in the day the launch of the IPA’s research initiative will be outlined by PHD managing director, Morag Blazey and IPA research director, Lynne Robinson. This will be followed by an opportunity for discussion.
The Measuring Media In The Future event will also see research suppliers Arbitron, ATR and GfK exhibit their technologies. The conference will be supported by the Market Research Society, The Media Research Group and The Incorporated Society Of British Advertisers.
For more information, or to book your place please contact Alex Rogers at the IPA on 020 7201 8234, or email her at [email protected]
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