IPC Launches New Website In Style
IPC SouthBank is to launch a new website for In Style, its fashion and style magazine, in April.
The In Style website will be focussed on fashion and beauty and celebrity style, and will work in close partnership with instyle.com in the US.
“We’re delighted to be launching a website for In Style and it will be one of the most exciting online launches in the UK this year,” said publishing director, Kirsten Price. “Instyle.com in the US generates over 30 million page impressions with 1.8 million unique users. It is an established and well known brand and we’re confident that our website will very quickly become a favourite for UK women.”
In Style editor, Trish Halpin, added: “This is a really exciting opportunity to take In Style to a wider audience as well as give our loyal readers a daily hit of their favourite magazine, with up-to-the minute celebrity info and expert style advice.”
The launch of the In Style website is the latest stage in the brand’s development and follows the appointment of editor Trish Halpin in September 2006. The In Style website will have a dedicated editorial team, including a web editor, who will report to Halpin.
IPC Media: 0870 4445000 www.ipcmedia.com