IPC Southbank Appoints Digital Director

IPC Southbank has appointed Alicen Stenner, group digital marketing director and publisher at Hearst Digital’s handbag.com, as its digital director.

Stenner, who takes up her new role in mid-February, was brand director of handbag.com for seven years and before that was marketing manager for BBC Radio.

Jackie Newcombe, managing director of IPC Southbank, said: “Southbank has delivered great digital success in 2007, both with the major launches of instyle.co.uk and housetohome.co.uk and the continued growth of marieclaire.co.uk, which continues to perform fantastically well.

“I am delighted that Alicen is joining Southbank as digital director – her expertise and track record make her the ideal candidate to drive forward our ambitious digital plans.”

Stenner says: “I am excited to have the opportunity to work with such prestigious brands and build up their digital presence and success.

“This is a great time to be working online and I am looking forward to fulfilling IPC’s ambitious plans.”

IPC Media has been focusing on its digital strategy throughout the year, with a host of appointments made in 2007 (see IPC Continues Digital Focus With New Appointment).

IPC Media: 0870 4445000 www.ipcmedia.com