iProspect appoints new managing director

Felicity Long and Tracy De Groose

Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.

Having joined Dentsu Aegis Network in 2008, Long has held a number of senior positions across the group – most recently as Carat’s head of digital. She was also part of the team that launched Amplifi, the media investment arm of Dentsu Aegis Network.

Tracy De Groose, CEO, Dentsu Aegis Network UK and Ireland, said: “Felicity’s experience, skills, passion and relentless focus on our clients further strengthen our iProspect team and she will be instrumental in ensuring the agency maintains its position as a leader and innovator in digital performance marketing.”

Long, who will start as managing director before the end of the year, said: “With the fast-paced and complex digital economy of today, it’s vital that we’re always delivering greater value for clients and ensuring positive business outcomes from everything we do.

“iProspect is already an expert in innovation in this area and developing this even further will be my key focus area as I join the team.”

Long’s appointment follows the recent announcement of Stefan Bardega as UK CEO at iProspect, joining from his former role as global chief digital officer at Zenith. Ruth Stubbs has also been promoted to global president.