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Ipsos commercial chief: 2024 will be the year of AI ‘integration’

Ipsos commercial chief: 2024 will be the year of AI ‘integration’

The Year Ahead 2024

After months of tech companies launching or developing AI tools, 2024 will be defined by how it is integrated into the media landscape.

That’s according to Daniel Wong-Chi-Man, chief commercial officer, audience measurement, at Ipsos.

Wong spoke to The Media Leader editor-in-chief Omar Oakes at The Year Ahead 2024 event this month.

The Year Ahead, hosted by The Media Leader and Adwanted Events, is an annual get-together for UK media and advertising’s most influential people.

Videos of the major panels and debates from The Year Ahead 2024 are now available on Adwanted UK’s YouTube channel. 

Adwanted UK are the audio experts at the centre of audio trading, distribution, and analytics. We operate J‑ET - the UK’s trading and accountability system for both linear and digital radio. We also created Audiotrack, the country’s premier commercial audio distribution platform, and AudioLab, the single-point, multi‑platform digital audio reporting solution delivering real‑time insight. To scale up your audio strategy, contact us today.

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